The Moventia Board of Directors has unanimously agreed to appoint Miquel Martí Pierre as the new CEO of Movento, the division offering private mobility solutions from Moventia, a company engaged in the sale, after-sales services and rental of cars and industrial vehicles.
Until now, Miquel Martí Pierre has been the Head of Expansion and Investment Analysis at Moventia and General Manager at Moventis. He will now take over the role previously held by Miquel Martí Escursell, his father. Following a 44-year career as a top executive at Movento, the latter will now focus on his role as Chairman of Moventia.
By appointing Miquel Martí Pierre to this position, the benchmark mobility group is launching a process of generational succession and made him the first member of the fourth generation of this family to take on the leading role at one of its two divisions. Miquel Martí Escursell, Chairman of Moventia, said “the generational transition at any family business is an extremely important moment in the life of that company. In our case, we have followed our protocol and I’m convinced that Miquel will serve Moventia according to three essential values that form part of our DNA: commitment, professionalism and respect for the company that he has lived with since he was a child”.
In turn, Miquel Martí Pierre, the new CEO of the division, added that “it is an honour that the family and especially my father trust in me to lead this project. We live in a time of disruptive change in the automotive sector, with an uncertain future that will require us to take very fast decisions if we want to adapt to some as yet unknown new realities. I therefore accept this challenge with all my heart and commitment, and I hope to at least equal the extraordinary legacy left by my father at the company and in the sector”.
Miquel Martí Pierre has also been one of five members of the Moventia Board of Directors since 2022, alongside Miquel Martí Escursell (Executive Chairman), Josep Maria Martí (CEO of Moventia and Executive Vice-President of Moventis), Sílvia Martí (Vice-President of Corporate Affairs at Moventia) and Santi Colomer Martí (Managing Director of Movento).
About Miquel Martí Pierre
Miquel Martí Pierre (Barcelona, 1983) holds a Degree in Business Administration (ADE) from the Ramon Llull University and an MBA from the IESE Business School.
He began his career at multinational companies of recognised standing, such as HP and KPMG, where he specialised in finance, and mergers and acquisitions. He joined the family business in 2010 as Head of Expansion and Investment Analysis at Moventia. Eight years later, in 2018, he also took on the role of Managing Director for the Discretionary and Recreational Transport Division of Moventis. He was appointed to the group’s Board of Directors in 2022.
It should also be pointed out that Miquel Martí sits on the boards of a number of Moventia’s investee companies, such as INURBA Mobility, the bicycles and private mobility division of Moventia; SOC Mobilitat, the company operating T-Mobilitat; Barcelona City Tour, which operates sightseeing buses in Barcelona; Smovengo, the company that operates the bicycles in the city of Paris; and SHOTL, a multinational on-demand transport software company.